I'm not a Trump supporter. Not by a long way. I voted Remain, of course I fucking did.
I'm sure most of you feel the same, but most of you are also fucking idiots.
Getting sucked in by the next special release, the special release that is just a ruse. You see, the thing is, these beers already exist. They're nothing special.
You're not creating a trend.
You're just following the crowd.
Special releases are irrelevant.
There are Double IPAs that rival Cloudwater's v3543643636* or whatever the fuck number it's up to now, I'm sure you've had one that's better but it's not what everyone else it's drinking so you don't fucking care.
Because nobody else is drinking it, you don't talk about it.
The minute beer people who are popular drink it and rave about it, you'll talk about it.
Stop talking about FOMO. The Fear of Missing Out. You've not missed out on shit.
It's Just a Beer.
JUST. A. FUCKING. BEER.
Beer is no longer about enjoyment. It's about being cool. The cool thing to do is get the latest release and go running. Fuck the latest release. I don't run.
Drink what's available.
Drink with your friends because they matter.
Come drink a Carling with me.
It. Is. Just. Fucking. Beer.
*For the record, I have enjoyed several Cloudwater DIPAs. This was just an example beer of the hype wankery that ensures pointlessly