As you probably now know, Brewdog have exclusive UK importation and distribution rights for Mikkeller beers. A few of us on Twitter noticed that a fair few online shops are no longer stocking Mikkeller beers as now that Brewdog are importing the price has been hiked up in comparison to when they were able to buy and import direct from Mikkeller.
Now I was a bit hasty on slagging Brewdog off, as I always am because I like ranting. I really should’ve gotten all of the facts first but I’m bloody useless. Rob from Hopzine was also very hasty in blogging about it so the response is targeted at him too. My buddy Luke now runs Brewdog’s online shop and he told me to contact Martin Dempster to get more of an insight so I thought I’d share my email and his response.
What I said:
“Basically, Brewdog now has exclusive rights to import and distribute Mikkeller beers in the UK and we've noticed that since you've taken control, the prices of Mikkeller beers on your online shop are considerably higher than they were priced elsewhere when other retailers were able to buy direct from Mikkeller. Following on from this, since Brewdog has taken control of Mikkeller beers quite a few retailers I buy from have decided to stop stocking Brewdog beers due to the fact that they'd have to sell Mikkeller beers are a considerable mark up to what they previously sold them for.
So my question to you is...
What exactly does Brewdog hope to gain by taking total control of Mikkeller importation and distribution in the UK? and What are the benefits to consumers?”
Martin’s response was very concise and proved that there are benefits to retailers and consumers (but not to him!). See below (skip to the bottom for key points if you don’t have time to read all of this):